My wife spotted this in the paper the other day. It was a full page ad showing fifteen different bras on sale at Myer. The one that really caught her eye was this one:


You’d think that a marketing department would avoid suggesting that a piece of clothing minimised comfort. Ladies, we present the most uncomfortable bra possible! Obviously, they mean that the bra is a minimising design (for those unsightly large boobs? I’m a guy, how am I supposed to understand that?) yet it’s designed to minimise while offering the best possible comfort.

But that’s not what it actually says.