Remember the little discussions we’ve had recently concerning church signs? The original post was back in June and here’s the follow up, in case you missed them.

Well, Central Baptist Church in Sydney is at it again. This is their latest sign:

So, do you feel ugly today? Seriously, who gets up one day and thinks to themselves, “Man, do I feel ugly!” Obviously the church is referring to god, as Jesus, dying on the cross for our sins. The small print at the bottom of the sign reads:

“God showed his love for us in that while we were still sinners, Christ died for us”, from Romans.

But what’s with the vanity angle they’re trying to spin? Beautiful people are fine, and getting on with their beautiful lives, but ugly folk take heart – you at least have god to turn to. I can’t help but speculate that, if these people believe in god, surely they must also believe that god made them. Ergo, he must have made them ugly. But it’s OK to be ugly, as god thinks they’re to die for. And they’re supposed to be fine with that. But they’ll still be ugly. And ugly by who’s reckoning beyond their own?

Obviously, I simply don’t get it. I really don’t know what this particular church is driving at. Other than perhaps trying to attract more ugly people into their congregation.


On the subject of poor word choices, I know that naming things can be quite difficult. Choosing just the right brand or hook to really sum up what you want people to think when they see your company name is very tricky. And certainly, this is doubly hard if English is your second language. But you’d think people would do a little market research before committing their name choice to the Business registrar and having a nice glowing sign made up. So, assuming that is the case, you have to wonder what on earth these people were thinking when they named this shop on the edge of Sydney’s Chinatown.