I found this via Neil Gaiman’s Twitter feed (@neilhimself). He said:

People kept sending me this YouTube stop motion bookstore video, and finally I watched it. Now in love.

And I have to agree with him. It’s just beautiful and it must have taken an incredible amount of time. If you watch the section with a clock in view, two hours pass just for that short sequence. And, while I’m a big fan and proponent of digital publishing, I do also agree with the final sentiment of the film (read the cover of the last book).