Black Bastard – poor research or deliberate controversy

Sorry things have been a bit quiet here at The Word lately. Real life and all that getting in the way. I thought I’d just quickly share this with you in the meantime. We’re all aware of the dangers of mis-translation or lack of research by the marketing department when it comes to naming a product. Asian chocolate bars called POO and stuff like that are not uncommon. However, you’d think that the Germans would have a better grasp of what they were doing when they use an English name for a product. With that in mind, you have to wonder if this is deliberate rather than an oversight.


That’s right, it’s the Black Bastard Energy Drink. As far as I can tell this is a real product and not a hoax. Truly bizarre. Check out the official Black Bastard website and see what you think.

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