ASA squashes “No God” complainants

Well, sadly they didn’t squash the actual complainants, but in a win for free speech and common sense they did squash the complaint. If you remember I was talking about this ad campaign in the UK that has banners on buses declaring:

“THERE’S PROBABLY NO GOD. NOW STOP WORRYING AND ENJOY YOUR LIFE”

Of course, those funny old hypocritical religious folk leapt up in alarm and declared it offensive. Thankfully, according to the BBC, the Advertising Standards Authority said it had assessed 326 complaints, some claiming that the wording was offensive to people who followed a religion, and concluded the adverts were unlikely to mislead or cause widespread offence. They closed the case. Bravo.

In some ways it’s sad that the ASA didn’t investigate further, as it would have been highly entertaining to see how they tackled the claim that the advertiser would not be able to substantiate its claim that God “probably” did not exist. That would have been fun.

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