Amazon marketing strategies – tags and lists

January 20, 2009
By

With both RealmShift and MageSign now available on Amazon.com, I’m ramping up the viral marketing on those pages in the hope of getting them to show up more often in book searches and hopefully sell more copies.

Probably the two most powerful tools on Amazon for making a book stand out are Tags and Listmania lists.

Tags

As you probably know, tagging is the practice of adding keywords to a book that then get caught like metatags on web pages. Book tags on Amazon can be pretty much anything, but the more often a tag is added to a book, the more likely that book is to show near the top of a keyword search. The real rub is that the tags added by Joe Public get more weight than the tags added by the author or publisher. After all, if tagging is supposed to reflect community impressions, there’s no point in letting the writer or publisher try to sway that opinion.

Here’s what I’d like you lot to do. Come on, you knew that if you read far enough there’s be a cry for help! If you’ve read RealmShift and/or MageSign, can you go to the Amazon pages and add a bunch of tags for me? It only takes a few seconds.

RealmShift on Amazon.com currently has:

religion (3)
action (2)
cult (2)
dark fantasy (2)
demons (2)
fantasy (2)
gods (2)
horror (2)
magic (2)
martial arts (2)
supernatural (2)
thriller (1)
urban fantasy (1)

Click here and add a few for me if you’d be so kind. You can repeat the tags already there or add new ones that you think are relevant.

MageSign on Amazon.com has pretty much the same tags. Would you kindly click here and enhance that one too?

This is the link for RealmShift on Amazon.co.uk;

This is the link for MageSign on Amazon.co.uk.

A quick search will easily turn up the books on your local Amazon if you’re not US or UK /Europe based.

If you have a few seconds to spare, I’d really appreciate you popping into those pages and going a little bit tag-crazy. Try to build up the numbers of existing tags rather than just adding loads more, but do add any that you think are relevant. The more times my book is hit with a certain tag, the more relevant it will appear to Amazon searches.

If I see much change in sales as more tags are added I’ll let you know. I’ll also praise your name in my weekly devotions.

Listmania

This is something for those people with a bit more time to devote to me, which, I’m aware, is a very big ask.

Listmania is like a refined search on Amazon where someone has already gone to the trouble of doing a search for you and listing the top results. Naturally, they’ve searched with their own bias (and in their own minds) and their tastes shine through any given list, but it’s altogether possible that their tastes and yours will be similar. Hence, if you search Listmania for “urban fantasy” today you get:

1. Urban and new-age fantasy for chicks
2. Upcoming Urban Fantasy 2008 – Part I
3. Hot Urban Fantasy with Vampires, Shapeshifters, Paranormal & More
4. Urban Fantasy Romance Series
5. Private Investigators and Crime Solvers in Urban Fantasy

…and so on.

This is a method that puts similar books with each other and helps to raise any given book’s profile by comparing it to others that people may know. For example, there were a couple of Listmania lists for the original edition of RealmShift that included books like Neil Gaiman’s American Gods. Aside from being very high praise, it gives people the idea that if they enjoyed American Gods, they’ll probably enjoy RealmShift too. Which is a fair call.

Sadly those lists were lost when the old version of RealmShift was retired. If you’re out there, kind listmania makers, please make your lists again!

Listmania, like Tags, are far more effective when they’re made by readers rather than by writers or publishers. So if you feel so inclined, perhaps you could put aside a few minutes and knock up a Listmania or two for my books? You could include both RealmShift and MageSign on a list with a variety of other similar (well known) books. My books cross into fantasy, dark fantasy, horror, urban fantasy, paranormal, thriller, action-adventure and many others. Or any combination of the above.

If you could think of a list of books that include well known novels by well known authors that my books would not look out of place on, please go and make that list. It’s very easy. You can build a Listmania list by clicking here.

Once again, I would be forever in the debt of anyone that was kind enough to do this for me, so thank you very much in advance. You people rule.

.

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4 Responses to Amazon marketing strategies – tags and lists

  1. Leticia on February 6, 2009 at 3:27 am

    Hey matey
    I just did this for ya.. but added descriptors for the searches too. :-)

  2. Leticia on February 6, 2009 at 3:27 am

    Hey matey
    I just did this for ya.. but added descriptors for the searches too. :-)

  3. alan on February 6, 2009 at 4:05 am

    Great – thanks very much. What are these descriptors of which you speak?

  4. [...] Baxter presents Amazon marketing strategies – tags and lists posted at The Word, saying, “This is about my books, but it applies to all [...]

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