My wife spotted this in the paper the other day. It was a full page ad showing fifteen different bras on sale at Myer. The one that really caught her eye was this one:
You’d think that a marketing department would avoid suggesting that a piece of clothing minimised comfort. Ladies, we present the most uncomfortable bra possible! Obviously, they mean that the bra is a minimising design (for those unsightly large boobs? I’m a guy, how am I supposed to understand that?) yet it’s designed to minimise while offering the best possible comfort.
But that’s not what it actually says.
.
I could probably write an entire blog post about why minimising (or minimizing here in the U.S.) large boobs is a good thing. But I probably won’t. I will just say that “minimis/zing comfort” is exactly what those things do, so at least it’s an example of Truth In Advertising.
Ha! A rare and unintentional moment of truth in advertising? This ad has more going for it than I thought.